As a world-leading Odoo integrator, we attended Odoo Experience 2021. The annual event took place on 6 and 7 October 2021. It brings together all members of the Odoo ecosystem: partners, customers, software users, fans and the simply curious. Experts from all over the world, including in particular Fabien Pinckaers, CEO of Odoo SA, share how the software suite can completely transform the way your company operates. They present the improvements and best practices of Odoo Odoo 15, the latest version released during the event. As usual, the evolution of the solution is remarkable. Below, we share some of the new features in V15 highlighted during these sessions.
Odoo 15: What’s new for e‑commerce
Several features have been added to the online sales module in Odoo version 15.
Unit price
The new version of Odoo makes it easy to display the unit price of a product. It will comply with the guidelines in your country. This information can be activated per product and allows consumers to compare offers quickly, for example when your products are sold in packs of 3, 8, 12… boxes.
Wishlist
When a customer wants to buy a product that is no longer in stock, they can add it to a wishlist. They will then be notified as soon as the item is available again. An email is sent to them automatically. A “buy now” button is also integrated into the email to help boost sales.
Gift card
Odoo 15 includes gift cards, which the holder can use as a means of payment. The gift card can be:
- personalised;
- purchased directly from the company’s website;
- configured in the Odoo back end.
Attributes and variants
The new version also includes improvements to how variables and attributes are configured. These are simple options or specifications of a product, such as colour. They do not create separate products and can be hidden from filters.
Product Images
Maybe you don’t have time to take photos of your products, or you don’t have the skills to create attractive visuals. Odoo automatically provides you with an image from the Google Images database. You just need to select a product and click on "Get Pictures from Google Images". The platform will then retrieve an image from Google and link it to your product page.
Other widgets in Odoo 15
Many other features are built into the latest Odoo version to make navigation more pleasant, such as:
price filters;
global product search;
design improvements.
Alternatively, the buyer can stay on the store page while adding an item to the cart. There is also an option to include donations and support a new type of shopping journey, where customers pay online and then collect their item from a physical point of sale.
Website Creation with Odoo V15
Using artificial intelligence, you interact directly with the system to create your website. The tool asks you a few questions. You simply reply by choosing answers from a drop-down list or using auto-complete. To select the colours for your site, the interface either lets you choose from a colour palette or pick up the colours from your logo.
Once you have selected a theme from the many options, you just need to click on "create my site". Odoo 15 will then automatically build your website based on all the information provided.
The operation is completed in seconds. It’s now 35% faster than the previous version, and the difference is obvious. Everything has been designed to make your work even easier.
Accounting with Odoo 15
Version 15 introduces additional new features in Odoo’s Accounting module. Even with the complexity of invoicing, the tool makes things much easier for managers. It can easily handle:
- multiple sources of transactions;
- different value-added taxes (varying by country and changing regulations);
- multiple currencies;
- taxes.
With built-in artificial intelligence, Odoo 15 scans data from all types of incoming documents. The information captured then lets it automatically fill in your invoices. By removing manual data entry, your accounts team saves a significant amount of time. You also get an optimised paperless workflow.
Odoo 15 automates as many tasks as possible. It pulls in bank transactions in real time from banks worldwide, while still giving you a clear overview. The software updates reports instantly after any changes or collaboration. You can also add complex calculations based on your management needs. If that’s not enough, the sales accounting module can be further customised to match your requirements fully.
Odoo Inventory with Odoo 15
The Inventory module has been revamped to include new filters. These help you quickly spot stock that needs replenishment and detect duplicate serial numbers. Simply scan a product’s barcode and Odoo 15 will immediately display all the details about the item: quantity, warehouse and more. You can also schedule cycle counts across multiple inventory locations.
Social media updates with Odoo 15
On top of Facebook, Twitter and LinkedIn, which were already available in the previous version, Odoo 15 now also supports YouTube and Instagram. You can promote your brand and easily run events across a wider range of social channels. Create content, plan and publish your posts according to your calendar and the networks you want to target. You can manage everything with just a few clicks from a single interface.
The full list of new features is very extensive, and it’s not possible to cover everything that was shared over these two full days, especially with many presentations happening in parallel. Still, it’s clear that every new release of Odoo brings surprisingly strong improvements. The whole system is constantly being rethought and refined to enhance collaboration and reduce the workload on company teams. Odoo version 15 clearly delivers significant time savings while maintaining a highly professional and high‑quality result. For more information, you can refer to the release notes on the publisher’s website.