A CRM or sales indicator is an aggregate of mainly commercial data that provides information about a situation at a given time. There are different types of sales indicators: quantitative, qualitative, global, specific, business, generic, and/or customized. As useful as they are, some people still think that CRM indicators are pointless. We attribute this perception to a lack of understanding of the subject. In this blog post, we’ll explain just how valuable CRM indicators can be, showing how they can become your teams’ best allies for sales performance and support your overall business strategy.