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A well-established event organisation with Odoo

November 19, 2019 by
A well-established event organisation with Odoo
Captivea USA, Tiffany ISOARD

Your company organizes events, and right now you spend a lot of time managing their promotion, handling participants, tracking ticket sales, and more. We’ve tested a complete, easy-to-use event management software for you that also lets you measure the ROI of every event you run.

End-to-end event management in just a few clicks

The Odoo software lets you manage events (conferences, webinars, festivals, training sessions, etc.) from planning and promotion to ticket sales and the big day itself.


To give each event maximum visibility, Odoo offers an easy-to-use editor to publish the event online. All information related to the event can be displayed and enriched with links, images, calls to action, forms, and more.


Odoo event

To boost and track the online performance of each event, Odoo offers built-in SEO tools ready to be used through, for example, suggested keywords and phrases (the most searched on Google); and Odoo integrates Google Analytics into every event, to obtain accurate data on all activities carried out.

Odoo also lets you schedule the sending of emails related to the organization of each event: invitations, registration confirmations, reminders, thank-you messages, etc.

And to make registration and management easier, Odoo allows tickets to be purchased online (and offline). The payment method can be set up in just a few clicks: by card or by sending an invoice (free event registrations can also be managed), as well as the application of special conditions such as presale rates, customer/member benefits, and ticket categories.

Users can easily access and manage the list of event participants and can print badges for each of them directly from Odoo.

Odoo: Monitoring the ROI of events

Monitoring the ROI of events

With software like Odoo, it’s now easy to track an event’s ROI! This is often THE challenge of organizing events: knowing the ROI of each event you run, and which events perform best. Essential information for planning your next events.


Odoo’s event management module provides accurate dashboards and real-time reports on event data. And if, on top of that, the company uses Odoo’s CRM module, it becomes possible to track the activity of prospects acquired during an event. You can then easily see which events generate the most leads, which events generate the most revenue, and so on.


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Odoo: more than just event management software

Odoo isn’t just event management software, it’s fully integrated business management software that adapts to the needs of businesses of all sizes. Each module is integrated with the others, allowing optimal information sharing between every department in your company.

Thus, Odoo offers modules for sales management, point of sale, customer support, inventory management, accounting, marketing, website management, and more. Odoo has it all!

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Many companies use Odoo to grow their business.

Join us and make your company a better place.

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A well-established event organisation with Odoo
Captivea USA, Tiffany ISOARD November 19, 2019
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