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Odoo Lead Generation: Odoo Handles It All

April 14, 2020 by
Odoo Lead Generation: Odoo Handles It All
Captivea USA, Sébastien RISS

What if Odoo helped you find more leads AND convert them into customers? Sounds good, right? Keep reading to find out more.

Create Your Customer Journey With Odoo

To guide your prospects where you want them to go, you need to learn how to create a predefined route for them! An ERP is the ideal assistant for all your sales activities: when you create sales scripts ahead of time, Odoo sets up the actions to be carried out (reminders, booking a demo appointment, sending documentation, invoicing, etc.) to create a more reliable sales cycle and ensure that you do not miss out on any opportunities.



The advantage of a comprehensive solution like Odoo is that all the information collected on your prospects can be turned into a very complete lead-scoring tool. This is one of the new features of Odoo’s V13, which includes automated lead scoring based on a statistical analysis of prospects’ online behaviour (opening emails, clicks on the website, etc.).

Generate More Sales With Sophisticated Automated Marketing Campaigns

Marketing automation operations in Odoo are quick and intuitive, allowing you to launch and run campaigns with greater agility and ROI. Odoo’s powerful marketing automation tools easily rival those of Marketo, HubSpot or Pardot. Take your sales scripts to the next level and create sophisticated, highly customized campaigns fine-tuned to the maturity of each lead. Beyond a simple series of emailings, you can program automated actions in Odoo that will be triggered according to your prospects’ behaviour: time spent on your website, order history, completed forms, etc. 

The advantage of Odoo’s marketing automation functionality is its built-in connectivity with the other modules within the ERP: CRM, e-commerce, HelpDesk helpdesk, accounting... 

To strengthen and optimize this connection between marketing and the rest of your operations, and to uncover new ideas to improve your product marketing, it’s recommended that you consult an Odoo specialist. At Captivea, we’re here to provide you with an effective plan for your marketing needs! 

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Captivea Odoo Gold Partner

With years of experience, Captivea will ensure your Odoo deployment project is tailored specifically to your needs.