For true digital transformation leaders, ERP and CRM are often presented as completely separate solutions with no real ability to work together. Yet, as we showed in our article ("5 good reasons to connect your CRM to your ERP"), strong interoperability between these two solutions is an excellent performance indicator of an organization's progress in going digital.
You might wonder how to make this happen. The simplest option may be to use an ERP with a fully integrated CRM. And you’re in luck. The Odoo ERP also includes a very comprehensive CRM app. Here’s an overview of some of its features.
Odoo: Built With The CRM That Does It All
When companies are looking for solutions to support their sales teams, focus often lands on big CRM names like SalesForce. However, choosing a big-name CRM doesn’t automatically guarantee success. Do you really need every feature in SalesForce to drive your SME?
To manage customer relationships for SMBs, our preference – you guessed it – is Odoo and its complete, easy-to-use CRM application.
Fully integrated with the rest of the ERP software, The Odoo CRM module supports seamless sales operations and customer management across your company’s processes.
Here are some of the key benefits:
There is nothing worse than a salesperson leaving the company and taking their list of prospects with them. With Odoo, you keep control of all your contacts and manage data flows across your organization the way you want.
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Full Integration with All Odoo Apps for Greater Agility
Right now, you may only need a CRM. And when the time comes, you’ll probably naturally look for a dedicated sales solution to manage your sales. However, the needs of fast-growing SMEs inevitably expand to the point where a CRM is no longer enough to properly manage their business. And generally, they then have to move quickly to keep up with the demands that come with the company’s growing activity.
Captivea Odoo Gold partner
Are you currently only using CRM software? Captivea supports companies in the transition from CRM to the Odoo ERP.