When Cincinnati-based logistics company Bridge Logistics Inc. came to Captivea for their Odoo integration needs, they made it clear that they needed a software solution capable of supporting the growth of their organization. In need of a suitable platform to launch their SDR project, their existing CRM was of very little use to their organization.
As the leading Odoo Gold Partner in the United States, Captivea was able to successfully integrate the Odoo ERP solution into Bridge's organizational structure and deliver positive outcomes for the company.
About Bridge Logistics Inc.
Bridge Logistics Inc. is a Cincinnati-based logistics company that launched in 2003. The company carries freight loads across the United States for various clients in different industries.
The company has experienced significant growth and has received several accolades over the past decade. Some of their achievements include receiving Greater Cincinnati’s Best Places to Work award for several consecutive years and the Inc. 5000’s America’s Fastest-Growing Private Companies award.
Bridge Logistics is passionate about investing in the success of its employees. In return, their employees are committed to investing in the relationships of their customers and carriers.
However, prior to implementing Odoo, their existing ERP system did not fit this vision. Their outdated CRM software made it difficult for sales team members to properly manage their sales pipeline. The legacy CRM system at Bridge had no real reporting capabilities and was very limited in terms of third-party integrations.
With plans to develop an SDR program, it became clear that their existing system was lacking in many critical areas and needed to be replaced with a more comprehensive solution. In the end, Odoo was the best choice.
Moving From Outdated Software
Bridge Logistics started working with Captivea after they were referred by another company where a salesperson had disqualified them. Instead, that salesperson suggested Odoo as it was a more “flexible” solution.
Beyond functionality, some of the biggest concerns for Bridge were finding a solution that their salespeople would actually adopt, and one that could also be adapted to fit the company’s existing processes.
The earliest stages of the implementation process focused on getting the company’s executives to think outside the box. Their familiarity with their legacy systems made this quite a challenge. They needed to let go of the way they worked with the outdated software. Captivea helped Bridge see their processes in a new light and understand how the Odoo ERP software could improve those processes as well.
Because the software is centred on scalability, the Odoo ERP aligned well with Bridge Logistics’ plans for continued growth, without having to integrate apps and features they didn’t yet need. This avoided a common, less-than-favourable aspect of software deployment seen with other ERPs.
Odoo Integration With Captivea
Beyond simply transferring data from Bridge’s old CRM, Captivea was able to streamline the Odoo integration process while still meeting the specific requirements set out by Bridge-thanks, of course, to their agile project approach.
During, and even after, integration, Captivea was able to quickly address any issues related to Bridge's Odoo database.
With Odoo, Bridge Logistics gained the ability to configure the external software that the company needed with little difficulty. Bridging the gap between essential company software really improved the way the company held its salespeople accountable.
Sales teams quickly adapted to the Odoo software. The way in which employees actually used the software to their advantage impressed department managers at Bridge. They immediately saw improvements in the sales team's performance with the newly integrated software.
"Captivea, I would say, is great to work with. In terms of pricing, in terms of realistic timeframes, in terms of delivering on-point completed work and just the quality of the code writing itself," said Ryan Ziemba, Process Manager and Technology Lead at Bridge Logistics, Inc. "Being able to take some stuff that we've proposed and then them just accomplishing it is quite amazing. But in terms of somebody that is just wanting to just do an implementation of a CRM, it was flawless; it was a flawless transferring of that information over from our old CRM. "
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