Eager to begin their digital transformation, companies will quickly subscribe to every service and piece of software they believe will help them meet each of their business needs: website creation (WordPress, Joomla), CRM (Salesforce, SugarCRM), email creation (Mailchimp, Sendinblue), marketing automation (Plezi, Mautic ...), social media management (Hootsuite, HubSpot) ...
On their own, each of these solutions is capable of bringing you the right results. New leads, new contacts, sales... But often the ROI still feels a bit underwhelming. So what’s the problem?
The thing is, companies equip themselves with all of these digital marketing solutions, only to find it difficult to properly use the features of each one. They all work differently, and the connections between them are either non-existent or very limited... In this situation, they end up being ineffective or suboptimal, ultimately causing you to lose time AND money in the long run.
Through its powerful suite of apps, the Odoo ERP offers you a centralized solution for all your marketing needs, giving the enhanced reliability and consistency that you’re looking for in your operations. Here’s the latest on Odoo's marketing solutions.
Centralize My Marketing Tools With Odoo
Digitization offers incredible opportunities for sales and marketing teams. Gone (or almost gone) are the days of traditional prospecting based on cold calls or promotional items. There are now many solutions available for transforming your marketing processes and monitoring their results in real time.
Digitization offers incredible opportunities for sales and marketing teams. Gone (or almost gone) are the days of traditional prospecting based on cold calls or promotional items. There are now many solutions available for transforming your marketing processes and monitoring their results in real time.
Import My Database Into Odoo for Improved Classification and Organization
Your databases may differ based on the software solution in use or the job of the employees who use them (sales department, communications department, accounting department, etc.). In Odoo’s centralized solution, you are in control with a standardized framework that is sure to boost efficiency. The built-in search filters allow each employee to quickly find the contact information they are interested in: industry, company size, last reminder sent, etc.
Social Media Marketing: Manage My Social Networks Directly in Odoo
Within V13, the latest version of Odoo, there is a special update for social media management. You can now manage, plan, publish and monitor the performance of your LinkedIn, Twitter and Facebook posts directly in Odoo. This saves a significant amount of time on the social media side of your marketing (spend less time switching between social networks, which is often a source of procrastination).
The Perfect Synergy Between Marketing and Sales
A Complete CRM App That Integrates Into Existing Company Workflows
The advantage of creating your e-commerce platform with Odoo is that you will no longer have to juggle multiple software solutions to process your leads and customers. The connection between the website and the Odoo CRM module is automatic. Click the following link if you need more information about Odoo's built-in CRM.
Manage an Automated Marketing Campaign
Odoo helps you create end-to-end customer journeys to make managing your marketing activities easier. Contact processing, emailing, click tracking, lead qualification, conversions: Odoo takes care of it all! To learn more about Odoo's marketing automation features, click here!
Marketing Odoo Exhibitions, Partnerships: Organizing Your Events With Odoo
Measuring the performance of an event’s marketing and sales activities during the event itself can be complicated. The Odoo event management application provides a very effective solution to this problem. In addition to schedule creation, event task distribution and an online ticket reservation module, you can also report event results directly in Odoo, as well as the event’s generated contacts and opportunities. Odoo supports you before, during and after your events.
Captivea Odoo Gold partner
Captivea supports companies in Odoo integration. Captivea is a Certified Odoo Gold Partner. Odoo is the best ERP.